AT THE INTERSECTION
OF DIRECTION, DESIGN
& CULTURE.
CAMILA DIAZ G.
CREATIVE DIRECTION | GRAPHIC DESIGN
ARGENTINA - 2023
& VISUAL SYSTEM DESIGN
The design proposal seeks to elevate the dialogue between contrasting textures—the noble rigidity of leather combined with the fluidity of linen—set against the arid and imposing backdrop of the salt flats. The visual system and color curation navigate between the warmth of earth tones, metallic glimmers, and the delicacy of pastel colors, constructing an aesthetic narrative where haute couture and the landscape converge in perfect harmony.
ARGENTINA - 2026
& PACKAGING DESIGN. ADVERTISING CAMPAIGN.
Comprehensive brand development focused on elevating a classic artisanal recipe into a signature culinary experience. The project spanned brand strategy and visual identity system to packaging design, custom illustrations, storefront graphics, and advertising campaign—creating a cohesive, warm, and contemporary experience at every touchpoint.
MÉXICO - 2025
ADVERTISING CAMPAIGN.
Brand positioning and comprehensive identity design created to redefine the traditional laundromat concept into a premium lifestyle service. The project was built upon a minimalist, elegant visual system paired with an advertising campaign focused on communicating sophistication, expert garment care, and the value of free time as the ultimate luxury.
ARGENTINA - 2026
Visual identity development and web aesthetics design for a tech e-commerce platform. The project combined the creation of a minimalist, modern, and trustworthy branding system with the digital creative direction (UI design), delivering a seamless, high-tech brand experience tailored for web and mobile interfaces.
ARGENTINA - 2026
Creative direction and food styling for the brand’s product photo shoot. The project focused on conceptualizing the visual narrative and building a warm, appetizing, and relatable aesthetic universe—carefully orchestrating lighting, composition, prop styling, and ingredient placement to highlight the freshness and indulgent quality of the menu.
ARGENTINA - 2025
EDITORIAL. SOCIAL MEDIA.
The project blends a bold, contemporary aesthetic with retro-vintage mascot illustrations to bring personality, energy, and authenticity to the brand. From the core logo design and typography system to the editorial media kit and social media templates, the result is a dynamic visual identity built to connect naturally with modern digital audiences.
ARGENTINA - 2026
Editorial design developed to drive franchise acquisition, translating the brand's commercial strength and bold personality into a visually persuasive format. The concept balances deep contrast—pairing dark background tones with corporate red—with high-impact typography and high-resolution food photography. Through a clean and dynamic layout, the piece organizes key business metrics and brand values to deliver an engaging, fast-paced read that directly connects with prospective investors.
ARGENTINA & SPAIN - 2026
Architectural logotype developement for a cross-border B2B corporate group. The identity balances the distinct heritage of its operational brands under a shared, authoritative aesthetic—projecting unity, operational capability, and institutional prestige across European and Latin American markets.
ABOUT
I’m a graphic designer and creative director working across visual identity, art direction and creative strategy.
I’m interested in building visual languages that feel distinctive, intentional and culturally relevant — from the first idea to its final expression. My practice moves between concept and aesthetics, combining strategic thinking with a strong sensitivity to image, typography and detail.
I believe good design doesn’t simply communicate. It creates a point of view.
STAY IN TOUCH
ccamiladiazg@gmail.com
behance.net/camiladiazg